Job Posting Title:
Vice President, Social Media - Disney+ & Hulu
Req ID:
10146999
Job Description:
The Walt Disney Company is committed to delivering premium content and experiences to audiences around the world. Our Marketing team thrives on innovation, collaboration, and a deep understanding of the digital landscape. We are seeking a strategic and creative
Vice President, Social Media to help lead the vision, strategy, and execution of our social media presence across Disney+ and Hulu.
This role is ideal for a bold, forward-thinking leader with deep experience in the direct-to-consumer business, who understands the evolving global social landscape and how social media directly fuels subscriber acquisition, retention and lifetime value. You will oversee a high-performing team and play a pivotal role in shaping how our streaming brands come to life on social media.
Key Responsibilities:
Social Strategy & Innovation
- Partner with internal teams and key stakeholders to establish a social framework and strategy that can guide global markets, while owning the end-to-end execution domestically.
- Define and evolve D+ and Hulu's social media strategy and voice, aligning with brand and content goals.
- Lead platform-specific strategies that drive engagement, community growth, and brand relevance while considering the shifting nature of the streaming landscape.
- Analyze audience behavior, content performance, and trends to inform strategy.
- Strategically connect our streaming library with cultural moments, ensuring our content remains relevant and top of mind for diverse audiences.
- Serve as a strategic partner to platform teams, maintaining close relationships to stay ahead of beta opportunities, new ad products, creator tools, commerce integrations, and evolving best practices.
- Demonstrate strong technology fluency across major and emerging social platforms, with a deep understanding of how platform capabilities, algorithms, and product roadmaps influence content strategy, distribution, and performance.
Creative Development & Execution
- Partner with creative leadership to develop compelling, platform-native content.
- Oversee content production-whether in-house or via agency partners-ensuring alignment with brand tone and objectives.
- Champion bold, breakthrough ideas that push the boundaries of what's possible on social.
- Closely align with the various creator workstreams to influence and ensure a clear throughline that connects to our overall social strategy.
Direct-to-Consumer & Streaming Leadership
- Translate content launches, tentpole moments, and always-on programming into social-first strategies that build buzz and drive social engagement.
- Partner closely with Growth, Lifecycle, Product, and Analytics teams to ensure social strategies align with subscription funnels, release cadences, and lifecycle moments.
- Leverage data and insights to optimize social performance against DTC KPIs, including reach, engagement, conversion, and fandom.
Team Leadership & Operations
- Act as editor in chief of D+ and Hulu editorial calendars and publishing strategies across all social channels.
- Mentor and develop a collaborative, high-performing team.
- Oversee performance reporting and use insights to optimize future campaigns.
- Manage external vendors and agencies to ensure best-in-class execution.
Audience Growth & Engagement
- Set clear global KPIs for audience development and content performance aligned with our segment's broader streaming strategy and corporate goals.
- Demonstrate the ability to think through a UGC lens to creatively amplify word-of-mouth conversation and organic audience engagement.
- Lead innovation projects that test new platforms and early-stage features.
- Implement new monetization opportunities in partnership with the global advertising teams.
Qualifications:
- 15+ years in digital and social marketing, with executive-level leadership experience.
- 5+ years managing mid-sized teams across multiple functions.
- 5+ years working in streaming / direct-to-consumer with demonstrated impact on audience or subscriber growth. Deep expertise in social media platforms, trends, and creative best practices.
- Strong understanding of how social media integrates into DTC growth, lifecycle marketing, and audience retention strategies.
- Experience collaborating with influencers to drive brand awareness.
- Deep understanding of the paid social landscape.
- Proven success in consumer marketing, preferably within media or entertainment.
- Strong analytical and communication skills, with a track record of presenting to senior leadership.
- Strong creative instincts and a passion for digital storytelling.
The hiring range for this position in Burbank, CA is $194,700 to $261,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
Marketing
Job Posting Primary Business:
Marketing (DET)
Primary Job Posting Category:
Digital Media / Social Media
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2026-04-01
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